Increasing ROI by 305% year-over-year is nothing to quack at.
Aflac, the industry’s leading supplemental insurance provider, was using three-dimensional direct mail packages to reach its target audience of business decision-makers. The company challenged us to reduce its mailing costs while improving or maintaining conversion rates, thereby greatly improving ROI.
We increased the number of touch points within the mail series using cost-effective formats, which in turn allowed us to increase the frequency of interaction within our target audience while improving mailing cost efficiency. In the process, we took care to develop even more compelling creative, retain production quality and, of course, engage the memorable Aflac spokesduck.Direct Mail
We successfully reduced the overall production and postage cost of the mail series by 63%. Moreover, conversion rate improved by 43% and the average revenue per conversion increased by 10% – leading to an outstanding ROI of 305% YOY for the same mail series.