Grand Victoria Casino
Modest media budget. Multiplied value. Cha-Ching!
For its 20th anniversary, Grand Victoria Casino asked us to develop a campaign that celebrated its history, while positioning the casino as a premier destination for gaming, entertainment and dining. And naturally, they wanted maximum impact for minimal investment.
We created a campaign that made the Casino’s 20th anniversary pay off for customers and paired it with a continuously optimized media plan that targeted Grand Victoria Casino’s core footprint zip codes with cable TV, radio, print and digital communications.Cable commercial
Our initial target was 5.4MM impressions, but we succeeded in delivering more than 8MM impressions, with a CTR that doubled the industry standard.