Todd Silverstein Joins DRUM Agency as Chief Media Officer

by DRUM, 22 Jan 2019

 TODD SILVERSTEIN JOINS DRUM AGENCY AS THE NEW CHIEF MEDIA OFFICER

New York, NY—January 22, 2019—DRUM Agency welcomes Todd Silverstein as the new Chief Media Officer. Silverstein previously served as the Head of Performance Marketing at Edelman, building an integrated offering incorporating media planning and buying, search, advanced analytics, eCommerce enablement and CRO. His work has been recognized by Ad Age and the Landy Awards, among others.

Silverstein brings extensive media experience to DRUM after successfully growing the digital department at Edelman, where he signed major clients, including Fortune 500 companies, and pushed boundaries to beat key industry players. In the past two years alone, Silverstein grew the US Performance Marketing practice by over 1,000% and won significant AOR assignments, delivering unprecedented sales and revenue growth for clients.

“I was immediately drawn to DRUM’s culture, talented and diverse leadership, and breadth of capabilities, including proprietary technology,” Silverstein said. “What excites me most is DRUM’s ability to consult at the highest, most strategic levels, deliver world-class media execution, and link the two by optimally utilizing data.” After DRUM’s rebranding last year, the company continues to deliver unified marketing results to its clients. Silverstein’s goal for the department perfectly aligns with DRUM’s vision: to seamlessly unify technology, analytics, media and creative content to deliver a better customer experience and client results.

“The addition of a proven professional like Todd to our Senior Management Team reflects the determination at DRUM to continue to develop ourselves as a leader in our industry. Clients are requiring strategic support in addition to the delivery of quality services, and Todd’s unique expertise will fit perfectly with our mission,” said COO Kenneth Lomasney.

Silverstein has previously worked for 360i, where he helped build their Chicago presence and led key media clients like Apple and FTD; Razorfish, where he led large media clients like Hotels.com and ADT; Resolution Media, where he optimized media for large clients like Dell and Lowe’s Home Improvement; CBS College Sports and BBDO.

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