“You’ve got to be very insightful about your brand, who you are, and what you mean to people. You’ve got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.”
Alexander is an engagement expert with 20 years of experience in marketing implementation and ongoing contact center/mobile program management. He has conquered the impossible—turning conversations at call centers into meaningful brand touch points. This feat comes from years at the heart of the contact center industry. Alexander leads a suite of contact center services including DRUM Telepathy’s M.A.P. (measurement) of Methodology, Apparatus, and Personnel, which he implemented upon joining the agency in 2012.